A teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience.
An early example of the teaser trailer was the one for the 1978 Superman film by Richard Donner. The film was already nearly a year late; it was designed to re-invigorate interest in the release.
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